Title: What Would Google Do? Author: Jeff Jarvis Publisher:Harper Collins, 2009.
Jeff Jarvis (1954) is an American journalist, creator and founding of Entertainment Weekly and Sunday editor of the New York Daily News. He is associate professor and director of the Tow-Knight Center of Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism, and his blog Buzzmachine.com is one of the Web’s most widely respected blogs.
Nowadays, the market where a business idea grows is no longer in our city or country, but worldwide. What Would Google Do? is not only a book, but an indispensable manual for surviving in the Internet age.
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